Your live webinar is over, but your work still needs to be completed. Now it is the time to turn your online video into evergreen video content. When it comes to webinar editing, you have many options as to what you want to do with it. You can distribute the whole video recording as is, but your non-live audience will need some context compared to those who attended. Depending on the platforms, such as Youtube or Linkedin, you may need more than just a piece of long-form video recording to gain the traction you want. In this article, we will go over basic video editing elements and concepts for webinars.
Depending on the editing tools you have available, you may or may not be able to perform all these actions, but you should be able to do most of them. Common popular paid video editing software such as Adobe Premiere Pro and Final Cut are good options with abundant community tutorials across the internet. Suppose you do not have access to paid video editing software. You can use free video editing software like iMovie and DaVinci Resolve. There are a lot of great options; pick one and familiarize yourself with it. Editing skills take time to develop, especially if you are new to a video editing platform.
Finding the value
You have a few options in determining what is valuable. First of all, the whole recording is useful, and it should still be edited. When editing the entire video, consider doing an initial clean-up by trimming the beginning and end and cutting out any breaks in the middle of the video recording. To take it up a notch, consider adding intro and outro videos, leveling out any audio differences, add text, transitions, and some overlay assets that may assist the viewer in having a better understanding of what is happening off-screen. The latter would be beneficial if the speaker is dynamic and engaged with the attendees' chat channel. If you have access to your video transcript (typically an SRT file), you can add it to your video to allow subtitles. Lastly, if you do plan to post your video to a platform like a youtube channel you should come up with a custom thumbnail to help draw attention to your webinar video.
Want to learn more about repurposing your webinar content? Check out these 8 ways to repackage your presentation!
Nuggets of knowledge
Finding insightful moments in a one-hour video recording takes a lot of time. You may need to re-watch the video multiple times to see it. Don’t let the extra effort dissuade you from taking the time to do this. Short-form content captures people's attention, and you may have the next piece of viral content hiding there.
Here are a couple of quick ways to help you quickly find the nuggets:
If you have access to your transcription file, open it up in a word app, and use the search function to find specific keywords. Doing so will allow you to find timestamps of your juicy nuggets in your video quickly.
The other option is to go back to your attendee engagements and see when it was the busiest. Simply check when you had the most chat activity and review the timestamps they correlate to. You can also check the timestamps of your other engagement feature usage, such as Polls and Q&A.
Once you have found all your nuggets it is time to turn them into short-form clips. Typically short-form clips are to be distributed across multiple social media channels. You will need to be aware of the format that each of the respective social media channels recommends. Most video editing tools will allow you to adjust the canvas ratio so you can make proper adjustments.
Let's use LinkedIn as an example. They recommend 3 size options, 2 for desktop and 1 for mobile:
- 16:9 ratio is the standard landscape ratio you should be familiar with and what your webinar recording is set to.
- 1:1 ratio is a square ratio. A common ratio you see being used by many short-form created content across multiple social media platforms.
- 4:5 ratio is the mobile recommendation. It is taller than wide and if you were to use other ratios they will be cropped in on mobile.
You have now found your nugget, and figured out what ratio you want your video content to be now is the time to create something eye-catching and high-quality. Two things you should do, 1 add text at the top as a title for what the clip is about. 2 add visible subtitles at the bottom.
There will be some trial and error for your initial batch of videos but, with time you will start to develop a workflow and template of how you want your videos to be. Spend some time trying out a couple of different video editing apps. Over time your editing skills for your webinars will improve and the process will become much quicker.