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Recession-Proof Marketing: Innovating How Marketers Work While Building Trust With Buyers
Join a discussion with Latane Conant, CMO of 6sense, and Amanda Malko, CMO of G2, as they share their insights on 2023 predictive buying behavior and ways we can target high-intent buyers smarter in a time when budgets are tighter.
Transform Your Pipeline with Human Marketing Experiences
It’s easy to target a buyer as “information” such as a company, title, or qualified opp, and forget that they are human beings. Successful B2B experiences must be frictionless, persona-led, fueled by data, and human-centric across the entire customer journey. Join leaders from Sendoso, Rollworks, and Marco Experiences as they discuss how they successfully humanize the customer experience at their organizations.