Removing Friction Across The Buying Journey

Insightful interview with Tara Robertson, Head of Demand Generation at Chili Piper, on "Removing Friction Across the Buying Journey." Learn about B2B marketing, transitioning from lead gen to a marketing-influenced pipeline, and focusing on bottom-of-funnel metrics. Key points: streamline buying journey, remove friction points, leverage data for marketing optimization & revenue growth.

Storytelling + AI: Embracing AI to Create Strong Narrative

Join a dynamic conversation on ChatGPT's impact, catalyzing content production while facing limitations. Explore embracing AI, leveraging it for creative narratives, rapid iterations, and leveling the talent playing field. Hear from Lionel Mohri (Intuit), Michelle Taite (Mailchimp), moderated by Jena Andres. AI's here to stay!

Highly Efficient Demand Gen: Getting The Most Out of a Little

Fireside chat with Sruthi Kumar, Head of Demand Generation at Inscribe. Learn her B2B marketing journey, building efficient demand gen programs with limited resources, and achieving cross-functional alignment. Must-attend event for B2B marketers!

How To Effectively Execute Demand Generation & Demand Capture in 2023

Learn the critical difference between demand generation and demand capture in driving revenue. Join Madison Flickinger (Head of Demand Generation at Loom) and Isaac Ware (Director of Demand Generation at UserGems) as they discuss the importance of demand generation and how to effectively generate and capture market demand for your business. Moderated by Jena Andres, Head of Partnerships & Community.

Rebound. Helping Marketers Bounce Back

Rebound is an event for marketing professionals impacted by layoffs and economic uncertainty. Hear from experts, network with peers, and participate in interactive mentor sessions with marketing leaders. Our goal is to create a supportive community where attendees can find resources, connections, and advice to help them navigate the job market. Join us!

AI Transforming B2B Marketing: Its Power and Limitations

Explore the impact of AI in B2B marketing with Billy Jones (Hootsuite) and Ty Heath (LinkedIn B2B Institute). Discover AI trends, its capabilities and limitations in marketing, and the distinctions between AI and human intelligence. Join the conversation on the future of AI in B2B marketing, moderated by Jena Andres (Welcome). Use your company email to join.

The Yin & Yang of Demand Gen and Marketing Ops

In this engaging webinar, VP of Demand Generation at Lob, Julie Ginn, explores the interconnected relationship between Demand Generation and Marketing Ops. Discover the importance of accurate data, connecting demand channels, data intelligence, MarTech integrations, and gaining campaign insights. Join with your company email for this enlightening conversation. Don't miss out!

Top 3 Marketing Attribution & Metric Myths In 2023

Join Julia Hartwig, VP of Marketing at Capchase, in an invigorating conversation as she debunks the top 3 myths about marketing attribution and metrics. Learn how marketers are reinventing their approach for 2023, emphasizing budget stewardship and time efficiency. Gain insights to create a strong marketing strategy under tighter constraints. Don't miss this event to stay laser-focused and up-to-date with effective marketing practices.

How to Build ABM & SEO Campaigns That Maximize Spend & Close Deals

Discover the keys to a successful ABM and SEO campaigns that engage high-intent buyers, create clean retargeting audiences, and boost conversions. Join CMO of Demandbase, Jon Miller, CEO & Founder of Profound Strategy, Nate Dame, and CMO of Loop & Tie, MK Getler-Porizkova, in this enlightening conversation. Moderated by Jena Andres, Head of Community & Partnerships at Welcome. Note: Please use your company email to join. Don't miss out on this valuable discussion!

The Power of Synergies of Brand-Building + Team-Building

Revenue Retention The Key To A Successful 2023

Attention-Grabbing Marketing in a Noisy Market

Customer Marketing: Juggernaut Revenue Driver

Webinars At Every Step Of The Buying Cycle

Recession-Proof Marketing: Innovating How Marketers Work While Building Trust With Buyers

Join a discussion with Latane Conant, CMO of 6sense, and Amanda Malko, CMO of G2, as they share their insights on 2023 predictive buying behavior and ways we can target high-intent buyers smarter in a time when budgets are tighter.

Transform Your Pipeline with Human Marketing Experiences

It’s easy to target a buyer as “information” such as a company, title, or qualified opp, and forget that they are human beings. Successful B2B experiences must be frictionless, persona-led, fueled by data, and human-centric across the entire customer journey. Join leaders from Sendoso, Rollworks, and Marco Experiences as they discuss how they successfully humanize the customer experience at their organizations.

Spotlight Series: How to Build a Channel Partner

Spotlight Series: Revenue Marketing Across the Customer Lifecycle

Spotlight Series: The Power of Linkedin As a Growth Engine

The Productive Power of Friendships at Work

Top Trends & Predictions for Leading Distributed Teams in 2023

Virtual Volunteering: Purpose-led Employee Experiences for Distributed Teams

The Rise of the Cloud-Based Company

Swap Zoom happy hours for virtual safaris: Create better remote team-building activities