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Demand Generation

Tips for Choosing the Right Webinar Topic

Roberto Ortiz
Co-founder & CEO
min read

It is no secret that hosting webinars is a powerful marketing tool for businesses. Whether you’re looking to build customer relationships or drive conversions in your sales funnel, webinars can play an integral role in your marketing strategy. But how do you choose the perfect topic for your webinar? Let’s go over how to select a winning webinar topic that will capture your audience’s attention.

  1. Identify Your Audience
    Choosing an excellent webinar topic starts by identifying your target audience. Who is your ideal customer? What are their interests and needs? Their pain points? What do they want to know more about? What topics are relevant to their work or personal life? By answering these questions, you should be able to come up with more than a few topic ideas for your virtual event. Remember that your webinar goal should be to solve a problem. After identifying your audience’s needs, you can narrow down the topic ideas that would best resonate with your customers.
    Make sure to be specific.
    For instance, say you are hosting a webinar about social media marketing for small businesses.
  • This would be a specific target audience: Small business owners and marketing professionals responsible for managing their company's social media presence and want to learn new strategies for growing their audience and increasing engagement.
  • Here’s a vague target audience: People who use social media.
  1. Research Current Trends
    Stay on top of the industry trends relevant to current events. Addresses timely issues or challenges in your industry. You want to keep your presentation relevant and interesting to your audience. What’s worse than having your webinar attendees lose interest and tune you out midway through your webinar? Here are a few strategies:
  • Use social media to see what topics are trending and being discussed within your target audience's community.
  • Read relevant blogs and publications to stay up to date with the latest developments in your industry.
  • Attend industry events such as trade shows and conferences to learn about the latest trends and see what topics are being discussed.
  • Analyze search data using keyword research tools such as Google Trends to see what people are searching for online. This can give you a sense of what topics are popular and in demand.
  • Ask your audience! If you already have an audience, ask them what topics they would like to see covered in the future. This is the best way to create content that is the most directly related to the needs and interests of your potential customers.
  1. Make it unique:
    Stand out from the crowd. Offer fresh perspectives with your own experiences and insights on a topic. Maybe your webinar content can focus on a new trend or development in your industry. Or perhaps you focus on a specific niche rather than a broad topic. Or maybe your webinar focuses on solving a particular problem that your entire audience shares.
    For example, let’s say your target audience is entrepreneurs who are having trouble attracting new customers to their businesses. Maybe you offer a free webinar teaching your audience how to utilize content marketing to promote their brand via social media, email marketing, and paid advertising. Or your webinar could be a step-by-step guide on building a high-performing sales team from the ground up. Remember, at the end of the day, your main goal of the webinar is to help your attendees overcome their challenges.
    Another way of being unique is to make your webinar format different from a basic slideshow presentation. Use a webinar platform that has interactive features that can engage the attendee. Good webinar software should not be overlooked.
  2. Be practical:
    During the live webinar, offer high-quality solutions and implementable strategies to help your target audience solve their pain points. Remember, your webinar attendees should leave the online event with confidence.
  3. Keep it simple:
    An excellent webinar topic is precise and has a clear title with a brief description of the topic. A clear and well-defined webinar topic makes it easier to structure your presentation and organize your thoughts. Being too broad or vague can confuse your audience and make them lose focus. Furthermore, a clear and compelling topic will attract more attendees and make promoting and marketing your event easier.

Final takeaway:

A well-chosen topic is the foundation of a successful webinar. Choosing the right topic for your webinar can make all the difference in engagement and success rate. The best webinars are the ones that leave their attendees with high-quality and actionable insights. Webinar marketing can be a highly effective tool for building relationships and boosting lead generation for your business. By taking the time to identify who your audience is and staying on top of industry trends, you can create a captivating webinar that resonates with your audience and drives results for your business.

5 tactics to convert your webinars into ROI with webinar titles

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