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Open Doors Sizzle - SEO In A World of Generative AI

Roseline Kapongo
min read

SEO In A World of Generative AI

As the marketing community keeps an eager eye on the ever-evolving technological advancements, our last Open Doors Community dove deep into the fastest change happening right now in content - generative AI and SEO. Leading the discussion was Jakub Rudnik, ActiveCampaign’s Director of Content Marketing, who shed light on the intertwined relations between AI and SEO.

Generative AI and Content Production: The Dynamic Duo

Picture a reality where creativity seamlessly fuses with technology, and voila, you'll have the realm of Generative AI! Jakub painted a vivid picture of how businesses can capitalize on Generative AI for hyper-scale content production.

For any marketer, content is the heartthrob, the magic potion that gives SEO its potency. Now, how about adding an AI twist to your content production cauldron? Jakub presented the power of Generative AI, a system that, when trained with quality prompts, could churn out quality content consistently and efficiently.

Content marketers are no longer restrained by human limitations—a brave new world awaits where you can deliver an endless stream of fresh, engaging content aligned with changing marketing trends, stepping up your SEO game!

The AI Advantage in Keyword Research

Every marketer knows the golden rule—choose the right keywords for SEO, and half your battle is won. But does AI figure in this game plan? Jakub made a compelling argument with his insights.

Benefiting from AI is not just about outperforming human abilities but also about enhancing what we excel at—deciphering relevance and emotion. Throwing AI into the mix gives businesses a two-pronged advantage. Computers tear through data at neck-breaking speeds, helping you quickly detect and strategize around the most effective SEO keywords. Simultaneously, your human acumen ensures that the deduced data resonates with audiences’ real-world experiences.

Crafting Tomorrow: Pioneering with AI in SEO

Digital marketing is not just about adapting—it's about pioneering. The existing narrative suggests that AI is here to stay and will keep shaping SEO strategies. The marketing community must harness AI-driven tools as trailblazers rather than followers. 

Generative AI, as Jakub highlights through an intriguing G2 case study, can lead to increased audience engagement and improved website traffic. From content production to keyword research, AI is your key to unlock the next level of engagement in the SEO universe.

Dive Deeper Next Time!

Couldn’t join us this time? We got you covered. We are gearing up for the next  edition of our live Open Doors Community event on August 3rd. Register now for your all-access pass to thought-provoking dialogues, dynamic guest speakers, and enriching networking opportunities. Be there to discover the future of marketing!

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