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Event Marketing

How to Write Key Takeaways from a Webinar

Roberto Ortiz
Co-founder & CEO
min read
Event Marketing

How to Write Key Takeaways from a Webinar

Roberto Ortiz
Co-founder & CEO
min read

How to Write Key Takeaways from a Webinar

Webinars have become an important part of any marketing strategy. They offer a way to engage with stakeholders, share valuable information, and build brand awareness. But hosting a webinar is just the beginning. To truly make the most of your investment, it's important to capture key takeaways that can be shared with others. In this article, we'll explore how to write key takeaways from a webinar, from pre-webinar preparation to post-webinar follow-up.

Pre-Webinar Preparation

Before the webinar even begins, there are several steps you can take to ensure that you're ready to capture key takeaways:

  • Identify the purpose of the webinar: What are you hoping to achieve? Are you looking to educate your audience, generate leads, or build brand awareness?
  • Choose the right webinar platform: There are many platforms to choose from, including Zoom, Welcome, GoToWebinar, and WebEx. Consider the features you need, such as screen sharing and recording options.
  • Send out invitations to stakeholders: Make sure to invite the right people, including potential customers, partners, and industry experts.
  • Create a slide deck and other materials: Develop a slide deck that supports your message and provides key information. Consider creating additional materials, such as case studies or white papers.
  • Establish metrics to measure success: Determine how you'll measure success, such as the number of attendees, engagement metrics, or leads generated.

During the Webinar

Once the webinar begins, there are several things you can do to capture key takeaways:

  • Take effective notes: Use a tool like Evernote or Google Docs to take notes during the webinar. Make sure to include timestamps and identify key points and themes. Welcome offers a clipping tool that works with AI to auto-clip key moments.
  • Use templates to organize information: Consider using a template to organize your notes, such as a "key insights" or "action items" template.
  • Keep an eye on the clock: Make sure to note the time when important topics are discussed so that you can reference them later.
  • Pay attention to moderators and case studies: Moderators and case studies can provide valuable insights and real-world examples that you can include in your key takeaways.

Post-Webinar Follow-Up

After the webinar is over, it's important to follow up with attendees and stakeholders to reinforce the key takeaways:

  • Review notes and compile key takeaways: Review your notes and identify the most important points. Consider organizing them into a bulleted list or summary.
  • Create social media posts to share takeaways: Share key takeaways on social media platforms like LinkedIn and Twitter. Use relevant hashtags to increase visibility.
  • Utilize on-demand options for continued engagement: If the webinar is available on-demand, consider sharing it with stakeholders who were unable to attend. This can help increase engagement and reinforce key takeaways.
  • Reach out to attendees and stakeholders for feedback: Ask attendees and stakeholders for feedback on the webinar and the key takeaways. This can help you improve future webinars.
  • Establish retention metrics to measure success over time: Determine how you'll measure retention, such as the number of attendees who engaged with your follow-up materials.

Best Practices for Writing Key Takeaways

When writing key takeaways, there are several best practices you should follow:

  • Use clear and concise language: Write in a way that is easy to understand and free of jargon.
  • Focus on actionable items and insights: Include key insights and actionable items that attendees can take away from the webinar.
  • Incorporate relevant data and metrics: Include relevant data and metrics to support your key takeaways.
  • Provide context and background information: Provide context and background information to help readers understand the key takeaways.
  • Include links

Additional Tips and Considerations

In addition to the best practices outlined above, here are some additional tips and considerations to keep in mind when writing key takeaways:

  • Incorporate visuals: Visual aids such as infographics or charts can help reinforce key takeaways and make the information more digestible.
  • Tailor takeaways to the audience: Consider the audience when writing key takeaways. What information is most relevant and useful to them?
  • Use your toolkit: Consider using tools such as WordPress plugins to help you create and share key takeaways more easily.
  • Address pricing and bottom line information: If pricing or bottom-line information was discussed during the webinar, be sure to include it in your key takeaways.
  • Address personal data and compliance: If personal data was discussed during the webinar, be sure to address compliance issues in your key takeaways.

Case Study: Webinar Series on Marketing Myths

Our company hosted a webinar on Marketing Attribution & Metric Myths. The webinar featured an industry expert discussing the top three myths surrounding marketing attribution and metric reporting in 2023.. Here are some key takeaways from the webinar:

  • There are many digital marketing tools out there but you don’t need to use them all. Having too many tech tools may actually hurt your business. Focus on getting the foundational elements of marketing operations in order. Start with essential tools for Marketing Automation, CMS, Customer Data and Data Visualization. 
  • AI tools like ChatGPT won’t replace your marketing work. Instead, marketers need to use them to enhance human productivity; retaining a distinguishing human aspect will strengthen your marketing strategy.
  • Spending money on people is more valuable than spending on every digital marketing tool out there. If you run a streamlined marketing team, the things that actually matter and make a difference are conducting research and having a good feedback loop when talking to customers.

By following the steps outlined above and incorporating best practices, you can create key takeaways that will reinforce the message of your webinar and help you achieve your marketing goals. With time and practice, you'll become a master of writing key takeaways that engage and inform your audience.

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