Recession-Proof Marketing: Innovating How Marketers Work While Building Trust With Buyers

December 7, 2022 2:00 PM

We’ve all long known that buyers conduct most of their research online (nearly 70%, according to Forrester), and they do so anonymously. They also conduct research so thoroughly that many come to a buying decision before they ever explicitly engage with a company. The good news is that buyers—whether they know it or not—leave a kind of “breadcrumb trail” across the internet as they conduct their research.

Join a discussion with Latane Conant, CMO of 6sense, and Amanda Malko, CMO of G2, as they share their insights on 2023 predictive buying behavior and ways we can target high-intent buyers smarter in a time when budgets are tighter.